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What a lovely article about Mark Tull.

The lovely people people at Hosted Accommodation Australia escalated this testimonial to Mark Tull, one of our staff from the Website Essentails facebook page.  Jamie Durant, who we have worked for and with for many years wrote this excellently composed journalistic piece for his own website to assist his clients in their endeavours online and on search.  He shared it with us prior to publication and we were very proud to showcase and share.

Mark TullAs he points out, Mark Tull is very unique in particularly the SEO space.  Brutal, Honest, shares the responisbility and puts you on the correct path to be in control and own your own seo, and not rely on dubious emails from alleged ‘experts”.

If you click on the link below you can read the full article and get a very factual 3rd party and very informed opinion, from a man who has witnessed the success for many of his clients.  If ever you are after an excellent keynote or conference speaker, Mark covers off on SEO, PPC, SEM, Website Design, Conversions, User Interface Design and Analytics, to name just a few.

Read the full Mark Tull article here on Webno1

 

Web Security 2014 by Mark Tull

By The Managing Director of Clicks and Clicks Mark Tull.

Having been in the game for just under 10 years, the change in the web and website security is unprecedented. 10 years ago, Mark recently told us, hacking was unheard of. Servers were the target, but now, we see global bots, and humans attacking commercial sites globally.

When the web shifted from html based non CMS sites to shareware such as WordPress and Joomla, there was an explosion in self managed small and medium commercial and community groups, even individuals who could now become their own hosts and editors and embrace contact and sometime fame on the web.

Then, as with most things, as they change the dark forces change with them. However, in this regard, the web is now under attack and your site is a target Mark  Tull recently state.

There are thousands and thousands of attacks every hour, of ever day on sites all over the world, and its not just CMS based sites. Our web hosting company, Website Essentials protects hundreds of domains and sites each day with a mix of preventative strategy and recovery strategy.

Mark Tull said, “in recent months, there has been a reported shift with large corporations to move from a wholly preventative or protective strategy to one that now focuses on disaster recovery. I think this is more sound that just a prevention strategy alone” ” There is no point having great defence if you cannot very quickly get your site and database back up when it is eventually hacked or destroyed, and don’t think that it won’t, it will. Even the best and most secure organisations, and military have been hacked.”

The days of being your own host are over in my mind. To look after your site well Mark said, it is no longer an option to choose a host and point your domain at it. You have to have a protective and real time hack attempt monitor up 24/7. Then, you have to actively monitor hacks and this usually requires at least an email to the monitor. We get thousands of reports each day on our hosted clients and our non hosted clients that have our protections enabled. The average small and medium and even some large businesses do not have the resources or can afford the resources to do this task.

Then you have to have multiple backups, both server side and non server side so you can respond in minutes, from anywhere in the world, and get a site or a server back online for your clients. To sleep soundly in these times of global website warfare, you have to spend the money and the time. If you don’t, you are a disaster waiting to happen and recovery for your business will be slow and painful. Imagine rebuilding your website from scratch, and all of the information it contains, and.. think of all the search engine benefit you will loose if you can’t get it back up quickly, let alone the lost business online.

Websites have gotten serious…

mark tull

Mark Tull is the Managing Director of Website Essentials and Clicks and Clicks. Mark has been involved in internet marketing in Australia for nearly 10 years and was a previous owner of Hot Goanna TM, a contracted Google Adwords Reseller. He has moderated and spoken at events such as CeBit, SMX, Gaming Downunder, ATHOC and other national events.

Keynote Speakers

Keynote Speakers – Get To Know Them Better in Social Media

Ask Ovations International to help you promote your company’s ideal keynote speakers via social media! Ovations is constantly engaged in industry dialogue, immersed in a world of conferences and events.

Talk to the Ovations team about strategies to include keynote speakers in your social media agenda. Why? Simply because there are many ways to kick start the conversation well before your event even begins. Most speakers are more than happy to tweet or Facebook posts about your upcoming event and interact with your delegates, forging a great connection with your keynote speakers and building momentum.

Could our presenter can provide an interesting article for your conference website?  Or how about a pod cast or welcome video encouraging delegates to register? Our keynote speakers, particularly those who speak full time, are a wealth of information. Their finger is on the pulse of happenings in the world of conferencing and business. Ovations can help you tap into some of your presenter’s creative knowledge and output.

Keynote Speakers

Keynote Speakers

Share your social media strategy with your keynote speakers and prepare to be surprised at how well they complement it. Think about what will be happening on the big day? For example, would you like twitter streamed onto screens during their presentation? Will Twitter comments be streamed live? It is best to have everyone synced on all aspects of your social media strategy.

Ovations International practise what they preach – posting daily on Twitter and Facebook. Let’s not forget our keenly anticipated interactive newsletter – emailed monthly to our global client list. Is there something you’d like us to share about your conference, after the event?

There are many options in today’s connected world, so talk to Ovations soon about how we can help promote your keynote speakers in partnership with your enterprise objectives.  Join us now in social media on Twitter: @OvationsI or Facebook: Ovations International

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